Having watched our partner brands use Easy Digital Downloads (EDD) for their digital products, we know firsthand that success comes from matching the right tool to your specific needs.
While EDD works perfectly for digital goods, your business might require different features depending on what you are selling.
What many store owners don’t realize is that choosing an eCommerce plugin isn’t about finding the best option – it’s about finding the best fit for your business model.
Whether you’re selling physical products, digital downloads, or subscriptions, each platform offers unique advantages. We’ve personally tested dozens of WordPress eCommerce plugins and helped countless businesses use them.
In this guide, we will break down the top options and help you choose the one that aligns perfectly with your business goals.
Quick Pick: The Best WordPress eCommerce Plugins
Before we jump into our full review, let’s take a quick look at our top 5 picks for the best WordPress eCommerce plugins:
| Ranking | Name | Best For | Price |
| 🥇 | WooCommerce | General online stores | Free + paid addons |
| 🥈 | Easy Digital Downloads | Music, eBooks, software, and downloads | Free + pro |
| 🥉 | MemberPress | Membership websites | $179.50/year |
| 4 | BigCommerce | Hassle-free online store | $29/month |
| 5 | Shopify | Beginner-friendly platform | $29/month |
How We Tested and Reviewed WordPress eCommerce Plugins
To find the best WordPress eCommerce plugins for your needs, we researched and tested each plugin on our demo online store. We already use Easy Digital Downloads on our own websites, so we decided to look at a bunch of other options as well.
From there, we evaluated each plugin’s ease of use, feature richness, and key benefits that make it worth recommending.
During our testing, these are the factors that we considered:
- Easy to use – If you are new to building an online store, then you will want a WordPress eCommerce plugin that is easy to get around and use.
- Customizable – Make sure there are plenty of templates and customization options available to enhance your online store design.
- Online selling essentials – Your WordPress store plugin should be able to add products, connect with payment gateways, manage and track inventory, and send order notifications to customers.
- Suitable with your product type – For example, some eCommerce plugins are made for selling digital goods, while other eCommerce solutions are better for physical products.
- Includes marketing features – The best WordPress eCommerce plugins offer tools to attract customers, like discount coupons or gift cards.
- Scalable – If you plan to grow your online business, then you will need a platform that has apps and integrations to support your needs. This can be for email marketing services, CRM software, accounting software, and so on.
- Trial and error – We made sure to test each plugin thoroughly so that we could uncover the true pros and cons of each option.
Of course, the factors you consider to be the most important will vary by the type of business you’re building and your skill level. That’s why we recommend you try and evaluate each option on the list carefully.
Why Trust WPBeginner?
At WPBeginner, we’ve spent years testing and using a wide range of eCommerce plugins to find the best solutions for different types of online businesses.
Whether you’re selling physical products, digital downloads, or memberships, we’ve explored what works best through hands-on experience.
For selling digital products, we use Easy Digital Downloads (EDD) because it’s built specifically for handling downloadable content.
When it comes to offering free online courses, we rely on MemberPress. Its content restriction features to create a seamless learning experience, and although we don’t personally use the monetization features, we know they are extremely powerful.
Our insights come from real-world testing, not just theory. We actively investigate and review each plugin so you can trust that our recommendations are backed by experience. For more details, see our editorial process.
1. WooCommerce
WooCommerce is the most popular WordPress eCommerce plugin, and for good reason.
Based on our experience, this open-source platform is the eas
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